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What’s the difference between UX and UI? - Fierce Digital

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Many people tend to scramble the definitions of UX design and UI design.


And I get that, to be honest. I mean, not only do they sound rather similar, but they often work together and complement each other, as well.

Sometimes I talk excitedly to my colleagues about how important a product’s UX is or how a website needs good UI. As a designer, that’s rather important to me. But then I see the flickering eyes of my fellow marketers – you, know those specializing in stuff like content marketing or PPC – and I realise that they have absolutely no idea what I’m talking about.

So, this week I will try to sort that. Here’s a quick article explaining the difference between UX and UI. Let’s roll.


Defining UX and UI

First of all, UX and UI are both important. You cannot say one is better or more valuable than the other.

UX, which is short for user experience, is a term you probably hear quite a lot. This has to do with how a digital product works – how users feel while using it or when navigating the product. Is it easy to use? Is it simple to understand the next step? Does it appeal to the user?

So, when I tell someone about user experience, I tell them how convenient (or inconvenient!) it was to interact with a product or service. UX designers tend to work closely with UI designers in order to determine the level of ease or difficulty in the elements made by the UI designers.

For example, a user visits a bookshop’s website to look for his favorite self-help books. However, he encounters problems along the way because only information about bestselling fiction novels is found on the website. In this case, the website’s UI is good, but the UX is not. The primary concern of the UX designer is to avoid giving users the inconvenience of not finding what they need or want. In short, the best UX design elicits positive reactions from users. If a website offers good user experience, the interaction process becomes a success and you won’t be hearing any complaints from the users.

UI, on the other hand, is linked to user interface. This has to do with the physical or visual aspects of a website, and often include things such as layout, colours, typography, and visual design. When it comes to good UI design services, they often include well-trained and experienced designers. They know what appeals most to the users of a particular product. For Facebook, for example, one of the concerns of a UI designer is how to make status posts more interesting. So, he comes up with several designs that can help improve the visual appeal of the feature. When Facebook started, status posts came out as simple statements in a basic font. Nowadays, you can choose to post animated, colored, or graphic-designed statuses.

One of the most challenging aspects of user interface design is to figure out how to unite each element in terms of purpose and aesthetics. This is what you call product interactivity.

The goal of a UI designer is not only to create a beautiful, appealing, interesting, and engaging user interface but also to generate a satisfied, effective, and affective emotional response from users.


The Key Differences Between UX and UI

There are especially a few main differences you should look out for.

  • While UI is concerned with a product’s physical appearance and surface function, UX deals with finding ways to make a user’s experience or journey problem-free. For example, let’s imagine that you’re going to a concert: the venue and the location is UI, while the performance, lighting and song make up the UX.
  • UI is concerned with making your site or page’s interface beautiful. UX, on the other hand, focuses on making the interface useful and helpful.

So, a dog owner visiting a pet store will be visually excited once he sees the design that focuses on especially on dogs. This is the role of UI. However, a good UX design means that the dog owner will be able to find the right type of dog food quickly and effectively.

  • So, essentially, the UI concentrates on the product while UX turns the spotlight on the users and his experience when using the website or your application.

With the many varieties of tech products available today, both UX and UI designers are becoming more and more popular. And the best part? Well, it’s all about collaboration. A specific product is usually developed with the UX designer first understanding what makes the best user experience – then the UI designer gets in on the action by creating the physical and visual aspects of the product.

Are you looking for some talented UI and UX designers? Reach out to our team here at Fierce Digital and let us take your product to the next level. Let’s chat!