Digital marketing is one of the most effective ways to spread word about your brand and increase your sales. And with more than four billion internet users all over the world, it would only be logical to try and tap into that massive pool of potential customers. Let’s take a look at how digital marketing efforts can increase your growth trajectory in 2019.
Over 90% of all companies make use of one form of digital marketing or another, be it content marketing, email marketing, social media marketing, and others. Well, at least the most successful ones do. While it’s possible to have an upward growth trajectory without digital marketing, why bother? Why wouldn’t you make use of everything you could to increase your growth?
There’s a plethora of do’s and don’ts in online marketing in 2019 which, if we were to lay it all down here, might take a while for you to read. However, we are going to discuss the finer points of how you can help your company grow by making full use of digital marketing as a service.
How To Leverage Digital Marketing As a Service…
Competing against companies with a well-established online presence can feel very much like an uphill battle. Not only are you already behind when it comes to time invested in your campaign, but you will most likely be behind in resources available for digital marketing, as well.
Despite these disadvantages, there are plenty of ways small businesses can grow by leveraging digital media. The best thing to remember is to make an impact on the people who count, and here are four ways you can kickstart your new digital marketing growth.
Invest In Email Marketing
Despite the many innovative marketing features available today, email is still one of the most effective means for creating brand awareness. This is more important than ever because organic traffic, as we know it, is changing.
From May 2015 to March 2017, there was a 37% decline in clickthrough rates, meaning the Big G is sending out less traffic for those companies who have websites ranking on meaningful search terms. In other words, businesses need to make up the difference by using email to create repeating traffic on their own.
A concern for some companies is the kind of content they include in the emails. Even companies who publish blogs stumble when it comes to email, which shouldn’t be the case because it is one of the most powerful mediums for businesses to reach customers.
Here’s a case study on how we dramatically increased the email channel of Software Advisory Service, and quickly made it their strongest revenue stream – in just a few months.
When visitors subscribe to your email list, you can offer to give them updates regarding price changes, restocking dates, as well as industry information they find valuable. Oh, it should also be noted email marketing has an average ROI of 3800%. If that doesn’t convince you, we don’t know what will.
Start Guest Posting
Guest posting refers to publishing content on another domain in order to gain more authority, as well as building relationships with other companies and websites belonging to the same industry as yours. It’s very effective in that it increases your domain authority (DA), while also making use of another website’s subscribers to increase brand awareness.
Some businesses have the impression that guest posting seems to be a lot of work for too little gain, but this isn’t the case. If you are able to post on a website which has a similar target audience to yours, already has a substantial following, and has a nice mix of demographics, then you actually have a good thing going there.
However, it does require a bit of work. You need to reach out to the right people to host your content, and it can take some time before they’re able (or willing) to respond. This doesn’t mean you should inundate websites with requests though, as experts say 1-10 pitches a month is the standard.
Use Photos In Your Posts To Inspire And Attract Visitors
Eighty percent of marketers say they always make use of visual content in their social media marketing. The internet is a place where visuals is one of the first things people judge a website on, which is understandable as humans are innately visual creatures.
This is why when you publish or share your content pieces via any medium, we advise you also make use of some photos to catch people’s attention. This can help out more than you think, as creating content is supposed to make an impact on people, and studies show people are likely to remember only 10% of what they hear, but pair the info with a relevant image, and that number shoots up to 65%.
Target Potential Customers On Social Media
You might enjoy spending time on social media, but if you really want to accelerate your social media growth in 2019, we highly recommend that you team up with a professional social media manager.
You see, social media is an ever-changing landscape, and it grows every single day. Out of the 4.2 billion internet users globally, approximately 3 billion of them are also active on social media. On average, a person has around five accounts across various platforms, and they spend nearly 2 hours each day on them. This is a massive pool of potential customers which you need to take advantage of.
Even small businesses have the potential to do well in social media – as long as they employ the right strategies and are quick to adapt to any change in the industry.