London Sock Company 2018-09-14T13:14:51+00:00

Targeted. Impactful. Meaningful.

CREATING CONTINUOUS
DEMAND FOR A UNIQUE
AND EXCITING  BRAND

Social media bites – it’s where loyalty can be won,
reinforced and called to action.

London Sock Co. are a start-up on a simple mission; to make the finest quality socks and gifts for the modern gentleman. Founders Ryan & Dave proudly offer quality, luxury men’s socks both online and via a highly popular Sock Club subscription service.
The team have been working with London Sock Co. since February 2017, managing their email marketing, social media platforms and Style Guide blog to provide lasting value for their strong community, drive revenue, hit KPIs and promote new product launches.

The Sock Club

Sock Club Members are paramount to London Sock Co.’s success, they deserve to be rewarded for their loyalty. We work with the LSC team to ensure all members are treated with the same respect, first-class service and quality that the five stylish, rather elegant and well-to-do Victorian gentleman who inspired the very creation of London Sock Co. were accustom to in 1883.

Sock Club members receive exclusive first-look access to London Sock Co. promotions, latest collections and receive a weekly Style Guide showcasing the latest in menswear trends.

The Sock Club

London Sock Co. created the Sock Club to offer the ultimate convenience to their members. Socks delivered through every member’s letterbox each month, for the stylish yet busy modern gent.

Sock Club Members are paramount to London Sock Co.’s success, they deserve to be rewarded for their loyalty. We work with the LSC team to ensure all members are treated with the same respect, first-class service and quality that the five stylish, rather elegant and well-to-do Victorian gentleman who inspired the very creation of London Sock Co. were accustom to in 1883.

Sock Club members receive exclusive first-look access to London Sock Co. promotions, latest collections and receive a weekly Style Guide showcasing the latest in menswear trends.

Style Club Members

Style Club Members are London Sock Co.’s highly engaged community of over 39,000 subscribers. Each member receives a regular feed of Style Guides, exclusive access to London Sock Co. Style Club offers and notes from the Founders.

It is tremendous to work with such an exceptionally loyal following and witness the continuous growth of such a powerful, respected and focused brand.

EMAIL MARKETING

“the best Digital Agency we have worked with for email marketing…”

Fierce manage a weekly newsletter to both Sock Club Members and Style Club Members. This regular communication is fundamentally focused on adding lasting value to the London Sock Co. community but has also become a strong and steady revenue stream for the brand.

The team at London Sock Co. have a dedicated in-house Product Manager and Designer who work cohesively with us to provide any associated assets for our campaigns. Creating campaigns with such rich assets makes working with London Sock Co. a real pleasure. Bold imagery and video assets enrich our communications and our combined teams allow for shared creative flair which produces outstanding results

Each campaign is meticulously strategised and successes are closely monitored. The recipients list for each London Sock Co. email is intelligently segmented to provide various comparative reports. This allows us to determine the type of communications, the products and the language that each subscriber group finds value in – data which can be intelligently analysed for future communications.

As well as weekly communications, Fierce developed multiple automated email series for London Sock Co. Since concept development, the series have generated a tremendous monetary value in sock sales as well as re-engaged old customers and encouraged first time buyers.

Social Media

Making use of London Sock Co.’s extensive library of creative assets, Fierce create rich and engaging social media content for Instagram, Facebook and Twitter.

Each communication is created in collaboration with LSC’s in-house design team and developed with a set agenda – creating something truly special and on brand each and every time.

Collaborations and Influencer Engagement

The success of London Sock Co. emails and social activity has created fundamental opportunities for brand collaborations and influencer engagement.

London Sock Co. are committed to collaborating with like-minded influencers and brands who share the same values and have authentic connections – it’s important that content shared through other brands and influencers is valued by their communities and provides genuine growth.

We have managed various collaborative campaigns for London Sock Co., including with their investor and British model David Gandy, celebrity chef Jason Atherton, British cocoa grower brand Hotel Chocolat, Roses Only bouquet gifting service and Alice Made This jewellery and accessories brand.

Collaborations and Influencer Engagement

The success of London Sock Co. emails and social activity has created fundamental opportunities for brand collaborations and influencer engagement.

London Sock Co. are committed to collaborating with like-minded influencers and brands who share the same values and have authentic connections – it’s important that content shared through other brands and influencers is valued by their communities and provides genuine growth.

We have managed various collaborative campaigns for London Sock Co., including with their investor and British model David Gandy, celebrity chef Jason Atherton, British cocoa grower brand Hotel Chocolat, Roses Only bouquet gifting service and Alice Made This jewellery and accessories brand.

A Note From The Founder…

Before working with the team, we didn’t know if we were making effective use of our database. Fierce intelligently segmented our data & created a strategised approach for customer engagement & re-engagement through email marketing, with defined end-goals.

They manage all our newsletters & have developed automated workflows to welcome, re-engage & reward customers on our e-commerce site which has driven a huge growth in sales. Fierce have been the best Digital Agency we have worked with for email marketing.

Dave Pickard, Founder