Dufrain 2018-09-14T13:13:48+00:00

Social growth for a corporate company.

DEVELOPING A CLEAR
AND EFFECTIVE CORPORATE
SOCIAL STRATEGY

Tailored content to the interests of the viewer.

DUFRAIN

Dufrain is a market-leading data management and analytics consultancy helping businesses manage and unlock true value from their data. They’ve been successfully delivering data management and BI projects for their clients for over five years.

Dufrain are fiercely proud about their brand – they champion diversity, team work, integrity and openness in the workplace and due to exciting growth they are looking to attract new talent for their expanding team.

The brand were keen to expand their B2B reach, not only from a business development perspective but to attract the very best talent in the industry and deliver value to their existing following.

Social Strategy

Fierce worked collaboratively with Dufrain to develop a social strategy which clearly communicates the brand’s attributes and values and appeals to their target audiences.

We began with LinkedIn as our key channel, using this platform to inform their B2B audience to create a buzz before branching out. We used LinkedIn to regular update followers about the latest trends and news in the data and analytics world – and to attract the very best talent to join their expanding team.
Followers increased by [x] in the first month alone.

Content

We tailored our content to the interests of the candidates and businesses we want to attract. We sparked curiosity by always being in-the-know in the industry and being one of the first to comment on new data regulations and topical news.

Social media has become an integral part of Dufrain. It’s boosted their brand, created new leads and made a stance in the ever-growing UK marketing. Their social strategy allows them to connect with their followers and offer a regular feed of informative content which adds real value to its audience.

Content

We tailored our content to the interests of the candidates and businesses we want to attract. We sparked curiosity by always being in-the-know in the industry and being one of the first to comment on new data regulations and topical news.

Social media has become an integral part of Dufrain. It’s boosted their brand, created new leads and made a stance in the ever-growing UK marketing. Their social strategy allows them to connect with their followers and offer a regular feed of informative content which adds real value to its audience.