About Team Fierce

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So far Team Fierce has created 10 blog entries.

Life as a Fierce Intern: Down to Business

By | 2018-11-22T16:17:50+00:00 November 22nd, 2018|

        As we all know, Fierce Digital delivers fearless and powerful marketing strategies based on specialist and experienced insights. From PPC to email marketing, Fierce can boost your business to its fullest potential with ease.   So…where do I fit in? Fierce have very kindly tailored everything I do to my current [...]

Happily Ever After: The Essential Guide on Handling Social Media Trolls- For Marketers

By | 2018-11-20T10:28:01+00:00 October 23rd, 2018|

There comes a time when your social media may be subjected to the inevitable – trolling. The steps you take after your account has taken the hit, will be extremely significant to the company’s reputation. We’ve compiled our best tips to help you tackle nasty trolls head on and protect your brand from crucifixion. Don’t [...]

Voice Search Optimisation: Giving your brand a voice

By | 2018-11-20T10:28:01+00:00 October 23rd, 2018|

Voice Search Optimisation. Sounds a bit sci-fi doesn’t it. However, thanks to the creation of Siri and Cortana we realise that we no longer affiliate voice search with futuristic spaceships and spy kids-esque films. Comscore* forecasted that by 2020, 50% of our searches will be done by voice searching. That’s almost completely parallel to the [...]

When Marketing Goes Wrong: International Edition

By | 2018-11-20T10:28:01+00:00 October 18th, 2018|

In light of the recent Coca Cola marketing nightmare ( see: http://bit.ly/2EsYmV6), Juan our in house content creator, sheds light on how his agency fell victim to another blunder working on the global brand that could have been avoided. Big Budgets Only Ensure Big Exposition For such a huge global brand, Coca Cola sure know how [...]

Facebook Removes 5,000 Targeting Options – What Now?

By | 2018-11-16T12:12:03+00:00 August 24th, 2018|

Facebook Removes 5,000 Targeting Options – What Now? To increase trust and increase user experience, Facebook yesterday announced that it’s removing over 5,000 targeting options from its advertising platform. Following from the Cambridge Analytica scandal this spring, Facebook received further complaints from the U.S Department of Housing and Urban Development, stating that it had violated [...]

AI With Email Marketing

By | 2018-11-16T12:12:00+00:00 March 8th, 2018|

VIRGIN’S USE OF ARTIFICIAL INTELLIGENCE OUTPERFORMS HUMANS BY 10% - BUT IS AI ALL IT’S CRACKED UP TO BE? Artificial Intelligence is a big topic in the digital world and, more specifically, in email marketing. Increasingly brands are using AI technology to stay in touch with customer interests and buying habits – ultimately promising to [...]